11/20/2023 0 Comments Best time to send text campaigns![]() ![]() Tell the recipient why you’re writing to them in the first place. Start your fundraising email with the issue you’re addressing. You can even use this in your email subject line, like the example below: ![]() For example, Brevo’s personalization feature pulls data you’ve gathered on contacts to show content unique to them. Most email marketing tools let you insert contact details like first name into your email text. This gives the sense that the message is written for them, not a mass of faceless supporters. For example, if they are a regular or previous donor, say so. You could even personalize the introduction further by referencing the contact’s connection to your nonprofit. Using the recipient’s name will catch their attention and make your message stand out from generic marketing emails. If a contact doesn’t trust you enough to share their name, you likely need to build the relationship more before going in with a donation ask. Start with a personalized greetingĪ first name address is a must. Here’s a template for how to write a fundraising email: 1. So, how do you squeeze everything you want to say into your donation email - and get the reader to act on your request? 5 steps to write an effective fundraising email One study for example found that, based on click-throughs, the ideal length for a nonprofit email was 25 lines. But you can be sure that donation requests by email should be shorter than direct mail. There’s no one-size-fits-all when it comes to the best length for a fundraising email. This isn’t the time to go into your organization’s history and wider projects. Your fundraising email needs to be as short as possible. You’re likely asking yourself then, how long should a fundraising email be? If you don’t, your message risks getting lost in the depths of the inbox or deleted in a click. The challenge of email fundraising is to condense what might be a page for direct mail, into something digestible for an online audience.Įmail recipients are easily distracted by other notifications or messages popping up. But email boasts an immediacy that makes it particularly effective for time-limited campaigns. Nonprofits raised an average of $78 per 1,000 fundraising emailsĭirect mail and email fundraising often share the same goal, such as a seasonal or emergency appeal.Email fundraising response rates rose by 41%.The average open rate for a fundraising email was 18%, up 7% compared to 2019.Just take a look at these 2020 statistics from M+R’s benchmark report: But in recent years email has proved its potential as a fundraising channel. email fundraisingĭirect mail used to be the go-to tactic for donation asks. And transferring the content of your direct mail appeals into an email won’t cut it! Direct mail vs. While there are some universal best practices for nonprofit email marketing, fundraising campaigns need a distinct strategy. But how should you adapt your approach to write a fundraising email? Making donation requests is a fundraiser’s day-to-day, be it in person or by direct mail. How to Ask for Donations via Email: A Foolproof Template 4 More Fundraising Email Best Practices to Drive Donations.5 Fundraising Email Examples and Tips for Success.How to Ask for Donations via Email: A Foolproof Template.You’ll find a fundraising email template, best practices for content, design, and sending, plus examples to inspire you. Whether it’s tips on how to write your first fundraising email or ideas for boosting campaign donations, this guide has all you need. So, your campaign needs to be spot-on for supporters to take notice and act. And donors themselves said email is the channel that inspires them most to give.īut with this increased success, nonprofits are sending more donation requests via email than ever. In 2020, fundraising emails saw record results with better open, click-through, and response rates. With face-to-face methods off the cards, other channels proved their worth.Īnd when it came to asking for donations, email marketing came out on top. The pandemic has given a boost to an already growing trend toward digital fundraising. But how does this translate into a fundraising email? When put in front of a potential donor, you know how to convince them of the need for your cause. As a fundraiser, you’ve got your nonprofit’s donation pitch down to a tee.
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